Every internet marketer and web designer out there knows that link building is one of the most significant components of search engine optimization; but in today’s concept of SEO, it looks like its value is no longer as huge as it was before, no thanks to other emerging and newer strategies. There even are so-called experts who believe that it no longer makes any sense to integrate or use link building as part of a general internet marketing campaign. Is there any truth to this claim?
It may be true that link building is as old as SEO itself, but it never is true that it no longer holds any significance. The reason why not everyone’s sold in it is because they miserable failed in it. In reality, link building is so challenging especially in terms of building links properly, which is why most people think it’s not worth it.
So, if you are one of the millions of people out there divided and jumbled about the idea of incorporating link building as one of the strategies in your SEO campaign, perhaps learning its benefits will give you a much clearer view and in the process, allow you to make the right decision.
What I Can Teach You About Options
1 – Page Authority
Even if there already exists so many different strategies to use for you to give your website a higher Google page rank, there is no denying that the search engine giant will always rank pages based on the quality as well as quantity of inbound links to that page. In other words, if you put in the investment to a high quality link building campaign, there will be a corresponding higher chance of having all your site’s pages rank in organic search results.
2 – Increased Referral Traffic
It’s sad to know that with so many different ways to do internet marketing today, many internet marketers have already forgotten the very essence of building links. The links you built in different pages all over the internet will exist indefinitely, and it only means that anyone who stumbles upon it can click it as they please. Therefore, if a reader or visitor is intrigued about the topic you wrote, that individual is more likely going to follow your link and get back to your site. You eventually will realize at the end of the day that the referral traffic you’re getting using this old method is actually more valuable than some of your SEO methods and strategies.
3 – Increased Visibility
Lastly, a successful link building strategy will result to more visibility for your website, which in turn will translate to better exposure and recognition for your business or brand.
So, taking those benefits into consideration, it is obvious that link building is still valuable today.